The project brief required students to research a place whether it be a community, town or city in South Africa to give that place branding with a minimum of three deliverables, including a physical touch point.
The chosen place was lively suburb in Johannesburg named Melville.

The project aims to revitalize its historical charm and bohemian spirit, by combining historical preservation with contemporary creativity. The initiative aims to enhance economic vitality, strengthen community bonds, and celebrate Melville’s unique cultural tapestry.

The campaign aims to invite new audiences to engage with the neighborhood, fostering pride and belonging among residents and visitors. The concept, “Melville: Village with a Vibe,” emphasizes community, inclusivity, and timelessness, ensuring Melville remains a cherished destination for all.